In 2017, the founders had purchased and were operating a beauty supply business in Scottsdale, AZ. Among the many products they sold were a variety of different types of hair extensions. Over the next year, they saw how in demand those items were, how profitable they were and the complete lack of any standardization or organization there was in the hair extension space.

In 2018, after doing considerable research, Scott and Christine decided they would take a shot at offering the installation of those hair extensions they were selling to their independent stylist customers. Scott knew that applying a membership model to the maintenance aspect of having hair extensions installed made perfect sense. They launched Xtension Envy with just one shampoo bowl and two stylist chairs out of the beauty supply shop.

By 2020, they stopped operating the beauty supply business and focused 100% of their attention on the hair extensions business. They added additional chairs and staff and implemented the first membership structure the hair extensions industry had ever seen. The volume of clients kept growing month after month. So much so that by the end of the year they had five stylist stations and two washbowl stations being worked by six employees.